Juliana Aida Abu Bakar
I am currently an associate professor who also serves as the Deputy Dean at the School of Creative Industry Management & Performing Arts, Universiti Utara Malaysia. I won gold medals for innovative products in numerous exhibitions at national and international level and successfully led two projects funded by national grants for the past five years. I published over 100 articles in the renowned journals and proceedings mostly Scopus-indexed. My research interests include UX in virtual reality design, development and evaluation; game design; and virtual heritage. I am looking forward to collaborate with individuals who share similar interests.